Following the success of our Harvey Nichols sale campaign from the previous year, we wanted to prove we could do it all again. So we put our heads together and came up with chickens who had lost theirs*.

These headless chickens performed better than we could have hoped, gaining media attention with pr in dozens of publications including Trendhunter, Refinery29, and The Man Repeller, we even won over the Daily Mail readers who were so offended by our campaign from the previous year.