Art & Copy

A true 360 campaign for the oldest ale generated a 21% increase in sales.

Following the success Diageo reinvested in the brand, building a new brewery and a tourist experience that to this day ranks among the top attractions in Kilkenny.

This little furry fella created a bunch of jobs, the town of Kilkenny were so enamored with our little creation they created a pub in his honor and named it the thirsty squirrel. Now there’s something to raise a glass to!