SOHO IS LONDON AT IT'S BEST, VIBRANT & CHEEKY AND CREATIVE BUT DEVELOPMENT IS SLOWLY CHANGING IT'S STREETS. WHEN WE HEARD THAT BERWICK STREET MARKET WAS UNDER THREAT OF PRIVATIZATION A FEW OF US AT BBH HAD TO COME UP WITH A CAMPAIGN TO SAVE IT.

This was a campaign I wrote at BBH during the course of the production I moved to The & Partnership for a role as a creative director. Artists, illustrators, and photographers all got involved to help save the Berwick street market. Credit to Caroline Pay, Aine Donovan, Jasmine Jones, and Nikki Lindman for making this campaign look so great. What's more, it worked, plans to privatize the market have been scrapped.