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2019 · Creative Director (Social & Experiential) · BBDO New York × Bleacher Report

at&tjust ok is not ok

§ The work

Brief

Take AT&T's "Just OK is not OK" and make more TV spots, then prove the idea in social.

Idea

You wouldn't accept "just OK" from a surgeon or a pilot. So we gave NBA star Dennis Smith Jr. a "just OK" personal trainer, and hid the cameras.

Result

Real bewilderment, awkward silence and confidently wrong advice, cut for social and distributed by Bleacher Report.

§ Gallery

§ Credits

Client: AT&T
Creative Director (Social & Experiential): Toby Brewer
Partner Agency / Publisher: Bleacher Report
Featured Talent: Dennis Smith Jr.