smithwick'sthe thirsty squirrel

§ The work

Brief

Smithwick's is craft brewed. Can we show an old brewing process in a new way in a commercial?

Idea

The squirrels who have observed the brewing process over generations have learned to brew the perfect pint. One ruby-red squirrel brews himself a thimble-sized one inside the historic brewery. Directed by Simon McQuoid, CGI by The Mill London, set to Kaiser Chiefs' "Learnt My Lesson Well".

Result

Ran on TV, outdoor and experiential.

§ Gallery

Smithwick's “The Thirsty Squirrel” advertising campaign — campaign, created by Toby Brewer

Smithwick's “The Thirsty Squirrel” advertising campaign — squirrel vfx, created by Toby Brewer

§ Credits

Client: Smithwick's Ale
Agency: adam&eveDDB London
Creative Team: Toby Brewer & Nikki Lindman
Director: Simon McQuoid
Production Company: Gorgeous
Post-Production & VFX: The Mill London