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2022 · Associate Creative Director · BBDO Los Angeles
at&tit's not complicated
§ The work
Brief
It's 2020, the air is poison, and people want simplicity when they buy a phone network.
Idea
Everyone uses their phone differently: talkers, texters, TikTokers, sitcom bingers. Lily, AT&T's store character, matches each one to the plan in deadpan retail conversations built around HBO Max.
§ Gallery
§ Credits
- Client: AT&T
- Agency: BBDO LA
- ACD: Toby Brewer / Andrew Hajjar
MARTIN LANGLEY