harvey nicholsfashion chickens

§ The work

Brief

A summer sale ad worthy of Harvey Nichols' advertising history.

Idea

A great sale makes people lose their heads. We took "running around like a headless chicken" literally: models in the season's designer collections, with the heads of real chickens. Shot deadpan by Daniel Stier.

Result

Print and outdoor, featured in Lürzer's Archive and Trend Hunter.

§ Gallery

Harvey Nichols “Fashion Chickens” advertising campaign — pink, created by Toby Brewer

Harvey Nichols “Fashion Chickens” advertising campaign — lime, created by Toby Brewer

Harvey Nichols “Fashion Chickens” advertising campaign — bts, created by Toby Brewer

§ Credits

Client: Harvey Nichols
Agency: adam&eveDDB London
Executive Creative Directors: Ben Tollett, Emer Stamp
Creatives / Copywriters: Toby Brewer, Nikki Lindman
Photographer: Daniel Stier
Stylist: Priscilla Kwateng
Account Team: Katie Jackson