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2013 · Creative / Copywriter · DDB London

financial timesbritannia

Financial Times “Britannia” advertising campaign — britannia billboard, created by Toby Brewer

§ The work

Brief

Mark Britain's recovery, five years after the 2008 crash.

Idea

Cautious, very British optimism. One image: Britannia, back on top of the Bank of England.

Result

Ran as print and large-format outdoor.

§ Gallery

Financial Times “Britannia” advertising campaign — britannia artwork, created by Toby Brewer

§ Credits

Client: Financial Times
Agency: DDB London
Creative Directors: Rob Messeter & Mike Crowe
Creative Team: Toby Brewer & Nikki Lindman