robinsonsthey grow up fast

§ The work

Brief

Robinsons is the drink of play, but kids are spending more time indoors on games, so encourage parents to encourage kids to play.

Idea

Parents don't experience childhood in stages. They experience it as speed. The film races through one boy's life, from toddler in the garden to teenager avoiding his parents. Directed by Tom Tagholm.

Result

The product stays in the background, so the ending lands on its own.

§ Credits

Agency: BBH London
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creative / Art Director: Nikki Lindman
Creative / Copywriter: Toby Brewer
Production Company: Park Pictures
Director: Tom Tagholm