locketssoothing relief

When you're sick, a medicated lozenge is rarely the first thing you want. You want comfort. A hot bath, a warm cup of tea, or a hot water bottle pressed against your chest. That's the feeling this outdoor campaign set out to bottle.

We shot the hard-boiled Lockets lozenge itself, lit from within and styled to mimic those classic symbols of cold-weather relief. By turning the sweet into the physical shape of a bath, a mug, and a hot water bottle, the posters made the product look exactly like the comfort you're looking for when you're under the weather.

Recognition. Kantar / Campaign: Top 10 OOH Campaigns of the Year.