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2014 · Creative / Copywriter · adam&eveDDB London

volkswagensee film differently

§ The work

Brief

Create a credible connection for VW's independent cinema sponsorship.

Idea

There isn't one. VW are lousy movie cars because they have a ton of safety features that make them great for everyday but awful for movie making.

Result

The payoff: real life is hard to watch. Volkswagen makes the drive effortless.

§ Gallery

§ Credits

  • Client: Volkswagen UK
  • Agency: adam&eveDDB London
  • Executive Creative Director: Jeremy Craigen
  • Creatives / Copywriters: Toby Brewer, Nikki Lindman
  • Director: Paul W.S. Anderson
  • Production Co: Mob Films

KATE LANGLEY-JONES