volkswagenstart-stop

§ The work

Brief

Explain BlueMotion Start-Stop, which cuts the engine when the car stops, without diagrams.

Idea

From the insight that parents go to great lengths to get their babies to sleep, and driving is one of them. An engine that stops to save money on fuel may not always work out, but at least it does at the pump.

§ Credits

Client: Volkswagen
Agency: DDB London
Executive Creative Director: Jeremy Craigen
Creative Team: Toby Brewer & Nikki Lindman
Production Company: Outsider